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Beware! The Dark Side of not having a Strategic Marketing Plan

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  In this digital world, where B2B social media marketing is a dominating force, not having a strategic marketing plan isn’t an option. Probably that’s why businesses around the world spend approximately $1.6 to $1.9 trillion annually on marketing. The day you acknowledge the immense potential of marketing, your business gets ready to expand. But, what if you don’t acknowledge it? What are the consequences you face when you bypass marketing? Let’s discuss! ·        Low traffic This is the worst-case scenario of not having a clear marketing strategy in place. You won’t be able to attract enough customers in the absence of a social media marketing agency . This is simply because your consumers won’t be aware of your business presence, so they will not patronize it. This can lead to a slowdown in sales, employee lay-offs, and the eventual closure of your business. ·        Credibility Issues There are arrays of on...